How We Do It

We´re proof that experienced, senior level people and fresh-thinking risk takers are not mutually exclusive ideas.

Kal Liebowitz, Chairman
Kal has been helping underdog clients for longer than he'd like to admit. In fact, as the founder of KSL, Kal put his money where his mouth was and started one of the first independent media services in the US. In this way, Kal has been growing his company by helping grow his clients´ companies for nearly three decades.


Hank Cohen, Chief Executive Officer
Hank is a media and client service pro who built KSL Los Angeles from a wish to one of the largest media service companies on the west coast. In doing that, he helped grow KSL to where we are today — the second largest (but most hungry) independent media service company in the US.


David Sklaver, President
After a long and distinguished career in the advertising agency business, David pursued his own dream by founding his own company and then building one of the largest mobile marketing companies in the US. The opportunity to help make KSL into the most dynamic media service company in the world drew him here a couple of years ago. We are well on our way.


Tom Stolfi, EVP Corporate Media Director
Tom has been with KSL for 4 years. Tom is a thorough media professional, having over 20 years of experience in developing innovative media programs for all types of clients, from retail to global packaged goods.Tom has always looked at the world in a 360° manner, and has been instrumental in developing our integrated media offering that makes us the perfect partner for entrepreneurial companies.


Ed Kelly, EVP, Director of Digital Media
Ed has an impressive track record of innovative digital campaigns for advertisers and agencies large and small. He founded the Intercept Interactive agency for Undertone Networks, directed Atmosphere BBDO, and led client services for AnswerThink and Euro RSCG MVBMS. His wide-ranging digital campaign experience includes Unilever, IBM, Bayer, GE, General Motors, and NewsCorp. He has helped build KSL´s digital competency to an industry standard level.


Richard Birt, SVP, Director of Customer Analytics and Insights
Richard Birt has been helping clients deepen their customer relationships through a better understanding of their inherent customer insights and demographics for three decades. He has worked with over 250 clients around issues of database marketing and CRM, all grounded in the use of customer segmentation and predictive analytics. Clients include Apple, Bank of America, Cisco, Dell, Harrahs, IBM, Nike, and Ferrari. He has worked for such respected vendor companies as Acxiom, Experian/TRW, FCB, Siebel/Oracle and SAS Institute. At KSL, he is putting together a new framework to provide cost-effective analytics to mid market companies.


Susan Gershon, EVP, Director of Operations
Susan over-sees all the internal processes and procedures at KSL Media. Susan has over thirty years of experience in the advertising industry, twenty-eight of them at KSL Media. She began her career at Torbet Radio Reps as a Sales Assistant. In 1978 she joined Air Time and rose to become a Media Supervisor handling such accounts as Marriott Hotels, Roy Rogers Restaurants and Subaru. Susan most recently had been Executive Vice President, Managing Director Local Broadcast, where she headed KSL´s Local Broadcast group, as well as overseeing accounts such as Sweet ´n Low, Natrataste, Sugar In The Raw, Swatch Watch Group and Pipeline Trading Systems.


Gail Ettinger, EVP Director of National Broadcast
Gail has been with KSL media for over twenty eight years. Her experience is vast and deep. She has been involved with all of KSL Media´s national broadcast clients including Cumberland Packaging (Sweet ´N Low), Turtle Wax, Callaway, Grey Goose, Playtex, and former clients Western Union, Victoria Secret, Revlon, Neutrogena and Boeing Corporation. Gail is hands on and personally supervises all national broadcast buys.