Media Bytes
KSL MEDIA APPOINTS DAVID SKLAVER PRESIDENT OF EAST COAST OPERATIONS
Move Signals Goal To Become Major Force In Media Services
NEW YORK, NY (Jan. 14, 2004) - KSL Media, one of the largest independent media services companies in America, announced today that David Sklaver has been selected as president of its East Coast Operations.
Mr. Sklaver brings with him a long and distinguished track record of business building and organizational management. He was most recently president and CEO of Upoc, a mobile media company that he helped build into the largest provider of text messaging services in America. Prior to that, David spent over 25 years in the advertising business as president of Wells, Rich, Greene, founding and running his own agency (Artustry Partnership), and holding many senior positions at DDB Worldwide both domestically and internationally.
Commenting on the appointment, Hank Cohen, president of KSL Media said, "We are delighted to be able to attract someone of David's caliber and expertise to KSL. The addition of David will strengthen our management ranks, improve our product, and greatly increase our ability to recruit the best and the brightest talent in the media business", said Hank Cohen, president of KSL Media.
Kal Liebowitz, Founder and Chairman of KSL added' "I have known David professionally and personally for over a decade, working frequently with him on many clients over that time. Having someone of David's industry credentials, skills and experience will accelerate our drive to become the best media services company in the country."
Sklaver stated, "Media represents the most dynamic and creative aspect of the advertising business today. Smaller audiences and higher costs dictate that traditional media strategies won't cut it in today's marketplace. Media needs to be treated as an investment rather than an expense. As a major independent media management company, KSL invests resources in its clients and their respective businesses without the restrictions of corporate profit mandates. We lead our clients with non traditional, entrepreneurial and resourceful media programs that will make a difference in their business."
About KSL Media
KSL is one of the largest independent media services firms in America. With full service offices in New York, Los Angeles and San Francisco, KSL serves clients such as Grey Goose Vodka, Countrywide Financial, K-Swiss, and BBC of America and ad agencies such as Pedone and Partners, Carlson Partners, Berenter Greenhouse Webster, Kovel Fuller, Ground Zero and Butler, Shine and Stern.