How We Do It

January 31, 2005
KSL MEDIA IN NEW YORK TAKES OVER 3 ASSIGNMENTS NEW YORK, NY - KSL Media in New York has been named to handle three assignments. The Borders Group in Ann Arbor, Mich., named KSL to handle media planning and buying, with spending estimated at $15 million. The assignment had been handled by Crispin Porter & Bogusky in Miami, which continues to handle the creative account. Western Union in Greenwood Village, Colo., owned by the First Data Corporation, named KSL to handle national television buying, previously handled by MindShare, part of the WPP Group, which continues to handle media planning. Spending was estimated at $30 million. Turtle Wax in Chicago named KSL to handle media planning and buying, with spending estimated at $10 million. Those duties had been handled by Horizon Media.