BrandGreen™ is an eco-media/marketing lab exploring concepts and programs that support green brands – brands that embrace the ideals of mass green consumerism.
Ever cautious of "greenwashing," which is worse than doing nothing at all, susanwolfe.biz aligns its brand marketing expertise with the experience and knowledge of leading champions of sustainability.
BrandGreen creates themed, integrated Eco-Promotions that:
- Amplify the voice of existing green advertisers
- Provide eco messaging platforms for brands just beginning to explore green
- Open doors to new audiences for green niche brands ready to go mainstream
Eco-Promotions appear in print, television, radio, outdoor, online, in mobile environments, and at events – all consumer touchpoints – to deliver an integrated green message that instigates action.
BrandGreen conducts an ongoing tracking study and analysis of green/eco/organic markets, brands, messaging, and ad spend. We utilize this study to inform our work for clients, and also offer custom GreenTracks studies focusing in depth on particular issues, industries, brands or audiences.
Properly positioning brands in today's fast-greening marketplace is becoming critical to business success. Transparency is up, awareness is up, and the manifestations of climate change are already happening. It seems clear we must make big changes, and forward-thinking brands will lead the way. The time is ripe for green.
Contact Susan Wolfe to find out more about how BrandGreen™ can fortify your business.